FEATURES / EVENT FEEDBACK
Gather more event feedback than ever before
Collecting feedback from your delegates is absolutely crucial to understand whether you’ve achieved your event objectives, knowing whether you’ve satisfied your customers, and measuring your event ROI.
Yet we know how difficult it is to generate useful, consistent, accurate and actionable feedback in the right quantities, from all but the ardent feedback providers (usually the very happy or very unhappy). Glisser is in a unique position to help you get more meaningful feedback, session after session, event after event.
A simple incentive for giving feedback
There is one clear reason why event managers that use Glisser gather more feedback on their events than most – audience incentive. By allowing your delegates to download the slides, but ONLY after they have completed a few mandatory feedback questions after each session, there is a clear reason for them to take the time to give you their thoughts – valuable content.
Don’t leave it too late
Digital surveys sent round by email a day after the event are rarely effective. It’s too late: people have refocused on their day jobs and yours is just another email in a long list – a list that they are probably frantically catching up on after a day out of the office. Glisser gives you a mobile-optimised feedback solution right there and then, during your event.
Collect feedback little and often
Rather than keep everyone behind to complete a 50 question survey when they want to relax and grab a drink, or catch a train, ask them little and often. Because Glisser integrates specifically into each session, it gives you the opportunity to ask a handful of questions continuously throughout the day – far more palatable for busy delegates.
Digital data means feedback gets actioned
The worst thing you can do with event feedback is collect it, but never do anything with it. It would have been better not to collect it at all. Often, feedback doesn’t get used because it’s been collected in a pile of forms that don’t get properly reviewed or typed up, or in a format that fails to generate useful insights because there’s simply too much there. Glisser changes all that – simple to set up, easy to analyse, and consistent across your events.
Learn how Bett 2017 used Glisser to measure their Net Promoter Score (NPS)
Transforming Education Through Technology
Bett 2017 had a goal of driving innovation, and the organisation wanted to introduce a digital companion which would facilitate engagement between audience and speakers, alongside collecting actionable data. This solution would replace their traditional methods of audience engagement and would need to do so for an audience that appreciates consistency and professionalism. After all, this is an event for teachers.