There are always new techniques and technologies to consider when it comes to event ROI.
Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.
Part one of The Definitive Guide to Event ROI is designed to get you started and covers:
- Key reasons for measuring ROI
- Developing your strategy
- Defining your objectives
- The four Rs – Revenue, Reputation, Relationships & Recall
- How to measure – including data & technology
Look out for parts two and three coming soon – Event ROI Measurement Approaches and Analysing Event ROI Insights.