Part two of this series looks at financial and non-financial measures of event ROI.
Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.
Part two of The Definitive Guide to Event ROI explores measurement approaches and includes:
- Financial measures and calculations
- The value of leads and ‘opportunity in the room’
- Measuring brand
- Getting results from gamification and social media
- Pipelines and progression
Parts one and three of this guide, Where to Start with Event ROI and Analysing Event ROI Insights, are available to download now.
Our Clients
Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event.
From on-boarding to live-event execution, the team at Glisser were phenomenal.
Claire Gardin
Resource Planning Manager
Clinical Education
Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.
Nick Dugdale-Moore
Regional Director - Europe
UFI
Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings
Sarah Lock
Marketing Acceleration Director
Informa Connect
