Part two of this series looks at financial and non-financial measures of event ROI.
Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.
Part two of The Definitive Guide to Event ROI explores measurement approaches and includes:
- Financial measures and calculations
- The value of leads and ‘opportunity in the room’
- Measuring brand
- Getting results from gamification and social media
- Pipelines and progression