Part three of this series will help you effectively evaluate your event ROI insights.
The data you decide to collect, the way in which you do it, and the amount of work you put in to understanding event ROI has to be right for what your organization needs. The increase in virtual events can mean that you have a lot more data at your fingertips than ever before.
Part three of The Definitive Guide to Event ROI explores the issues that play a part when it comes to analysing insights from your event data:
- The challenge of attribution
- Reviewing your data
- Case study examples