Visa: 'Always On'
Visa Europe Case Study
Engaging audiences and collecting data
When Visa Europe Collab launched its first Visa Europe Innovation Exchange in Tel Aviv, Israel in September this year, it knew it needed to ensure it was a step-up from an everyday series of presentations and pitches.
Attending the event were significant players in the disruptive Israeli tech scene – investors, startups, member banks and the wider fintech ecosystem and the Visa Europe team wanted to keep participant engagement and bridge the gap between audience and the panellist.
At the same time, as this was their first event in the series, collecting data and feedback from the attendees, in order to refine and evolve the event structure and content for future sessions, was vital.
A month before the event Visa engaged Glisser to deliver a fully managed interactive technology solution to capture audience questions and live/post-event feedback. The Glisser team set up all the content and interactive features, and worked with the on-site AV team to offer seamless switching between regular and interactive content. Slides were shared live to audience devices, and audience Q&A followed every presentation session, with the best questions receiving over 30 ‘upvotes’.
As soon as the event was finished, Glisser delivered a post event survey through the same audience platform, gathering hundreds of data points for the Visa team.
Visa Collab’s Head of Events, Helen Abrams, commented, “As I said to the Glisser guys halfway through the event, I thought the solution was brilliant. The live Q&A really opened up the debate, particularly to those audience members who wouldn’t have been comfortable asking questions to a busy room, and gave our keynote presenters and startups the opportunity to talk about the things our guests really wanted to hear.”
“I am already recommending Glisser to colleagues within Visa Europe and within my event circles – it’s exactly the sort of solution that can deliver results across all sorts of meetings and conferences.”
