#1. Net Promoter Score

A Net Promoter Score (NPS) is a measure of customer loyalty developed by Bain & Company in 2003, which has since become a globally recognised standard over time and across multiple industries.

The NPS asks the customer or audience member “How likely are you to recommend us to a friend or colleague?” with response options from 1 to 10 (with ‘1’ being ‘definitely not recommend’ and ‘10’ representing ‘definitely will recommend’. The result is then calculated by taking the number of votes for 9 and 10 (very positive scores) and subtracting the number of votes for 1 to 6 (negative scores), then converted into a percentage to get an NPS figure. Votes for 7 and 8 are considered neutral.

As such, NPS (or variations of it) can be applied is all sorts of situations, and used in various ways at live events.

For example, you might ask an audience of employees within an organisation to provide an NPS for their satisfaction levels working for the company – how likely are they to recommend it as a place of work to their friends. This could be measured on a monthly basis as internal ‘town hall’ meetings and trends tracked.

Alternatively, you might have an audience give an NPS on a product or idea before a presentation, then poll them again straight after to see if the content has changed their opinion and made them more positive about it.

In either case, or many others, the principle is the same. Through a simple 1 to 10 question included in your interactive presentation you are able to provide a useful measure of audience positivity on a particular subject, and compare this over time, across geographies, business units, etc.