Online meetings and events are now a core marketing channel for most businesses. Grand View Research recently valued them at $94 billion, projecting an annual growth rate of 23.7% between 2021 and 2028.
Virtual events provide a trove of personal data, and an opportunity for third-party platforms to compromise the exclusive ownership of attendee data, and in some cases even event content. As an organizer, sponsor or marketer, you need to make sure this valuable data is safe, attendees know how their data may be used and to ensure they trust you to manage their data appropriately.
This webinar, hosted by Glisser and Ad Age, will explore the challenges of data protection and how to choose a tech partner you can trust, including best practices and the importance of ISO 27001.