Events are now a marketing channel to be reckoned with
Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful attributes that make them both effective and measurable.
Using the right event tech, marketers can control the brand, the audience experience and the attendee community - and ultimately benefit from the rich data they generate. This eBook explores some of the things we think are important for both marketers and event planners to consider, as they embark on this happy partnership, including:
- How and why events have become an important marketing channel
- Setting up events for demand generation
- Executing seamless event experiences for demand generation
- The importance of follow up - including on-demand content, lead scoring and conversion tracking
“Now we’re transitioning to hybrid, our marketing team expects the volume of audience data we have given them from our virtual events. It’s more than an expectation, they’re demanding it.”
Our Clients
Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event.
From on-boarding to live-event execution, the team at Glisser were phenomenal.
Claire Gardin
Resource Planning Manager
Clinical Education
Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.
Nick Dugdale-Moore
Regional Director - Europe
UFI
Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings
Sarah Lock
Marketing Acceleration Director
Informa Connect
