Events are now a marketing channel to be reckoned with
Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful attributes that make them both effective and measurable.
Using the right event tech, marketers can control the brand, the audience experience and the attendee community – and ultimately benefit from the rich data they generate. This eBook explores some of the things we think are important for both marketers and event planners to consider, as they embark on this happy partnership, including:
- How and why events have become an important marketing channel
- Setting up events for demand generation
- Executing seamless event experiences for demand generation
- The importance of follow up – including on-demand content, lead scoring and conversion tracking
“Now we’re transitioning to hybrid, our marketing team expects the volume of audience data we have given them from our virtual events. It’s more than an expectation, they’re demanding it.”