Achieving Marketing KPIs Through Hybrid & Virtual Events

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Right Side Dots

Achieving Marketing KPIs Through Hybrid & Virtual Events

Watch on-demand

eBook - Hybrid Events



Right Side Dots





The best methods & measures to deliver successful virtual & hybrid events.

On 29 July 2021, experienced event planners came together for this webinar to discuss:

  • Data, data, data – what can, and should, be measured is crucial to setting benchmarks of success and refining your proposition.
  • Content vs attendee experience – content is king, but is it losing its crown to attendees’ expectations on experience? Achieving the right balance and blend is key.
  • Selecting the right technology partner – with so many solutions, making sure you choose the right one to match your needs has never been more important.
  • Commercial opportunities – understanding the unique opportunities that virtual and hybrid events offer.
  • Post event strategy – making sure you have the appropriate contact strategy for event attendees and registrants is now critical to ensuring event investment is maximised.

Who should watch?
Senior marketing professionals from corporate enterprises such as pharma, professionals services, financial services and technology industries who are responsible for delivering in-house virtual & hybrid events.


Host: Dan Assor
Host: Dan Assor
Webinar Hosted By Events Industry Professional And Commentator
Dan has 20+ years of experience in delivering events across a wide range of industry sectors and settings. He runs a podcast for the global events space, and was recently voted into Glisser’s “Top 59 most influential people in virtual events”.
Derrick Johnson, CMP, DES
Derrick Johnson, CMP, DES
Chief Diversity Officer and Director of Event Strategy, Talley Management Group
Derrick joined the PCMA Board of Directors in 2019 and facilitated its Digital Event Strategist Certification Course in 2020, guiding thousands of business event professionals through an evolved digital mindset in the eye of COVID-19.
David Stevens, CMP
David Stevens, CMP
Director, PMED, Global Events and Field Marketing, Alation
David is a Silicon Valley native who has worked in events for the past 20 years. From Sports and Entertainment to Experiential and Association planning. He has been at Alation for the past 4 years on the Marketing team where they have taken a fresh approach to meetings and events.
Liz Jordan, CMP
Liz Jordan, CMP
Senior Project Manager, Corporate Events, FIRST Solutions
Liz is a highly skilled events professional with 10 years’ experience, from high fashion luxury events and product launches to non-profit conferences and galas. Liz now executes large scale client-facing events and conferences while guiding the marketing strategy as it applies to revenue-driving business units within the banking group.

Our Clients

ICC Belfast
arm
asos
Facebook Logo
Uber Logo
Informa Logo
Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event. From on-boarding to live-event execution, the team at Glisser were phenomenal.
Claire Gardin
Claire Gardin
Resource Planning Manager
Clinical Education
Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.
Nick Dugdale-Moore
Nick Dugdale-Moore
Regional Director - Europe
UFI
Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings
Sarah Lock
Sarah Lock
Marketing Acceleration Director
Informa Connect

News & Updates

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Our latest eBook looks at how L&D professionals can use event tech to elevate their training programmes to the next level – and why traditional meeting tools are no longer sufficient to truly engage remote attendees.

DOWNLOAD EBOOK
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On Wednesday 3rd November we’ll be running Hybrid 101: A Pop Up Hybrid Event from our exhibition stand at Event Tech Live London. Register now to watch exclusive behind the scenes interviews live streamed on the award-winning Glisser platform!

REGISTER NOW
Webinar
Webinar: Running Successful Virtual & Hybrid Internal Company Meetings

Dan Assor hosts this webinar on 27 October to discuss how the new hybrid workforce requires a new approach to deliver engaging company meetings. He will be joined by RD Whitney, Valerie Bihet and Courtney Dagher.

REGISTER NOW