Opinion | Glisser's audience engagement and event analytics blog

A renewed confidence in returning to ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences and how that can be preserved and integrated into year-round event programmes through technology.

Glisser’s Chief Evangelist, Vanessa Lovatt recently hosted a powerful panel session discussing the up-to-date challenges and required skill-sets for delivering the ‘Virtual Event Experience 2.0’. 

Virtual events provide a trove of personal data and an opportunity for third-party platforms to compromise the privacy of your event attendees. Glisser’s Vanessa Lovatt spoke to AdAge about the pitfalls planners must confront in this age of myriad digital event touch-points.

Here are six reasons to kickstart your meetings and events strategy by investing in a hybrid-ready platform that will impress your attendees wherever they are - helping you to increase attendance, engagement and revenue.

The world of work has changed forever. Here we explore the choice of event formats to engage, attract and retain a hybrid workforce in 2022.

Our latest blog explores how Marketers and Event Planners can work together to build an effective virtual event demand generation machine.

Glisser’s chief evangelist Vanessa Lovatt interviewed Oliver Corrigan about their hybrid event experiences.

Glisser’s chief evangelist Vanessa Lovatt interviewed Dave Young on delivering great leads from in-person and online audiences.

Even seemingly mild variants can have devastating impacts on the event sector - here's how to protect yourself from postponements and calculations when the next variant arrives...

Prepping your industry and other non-professional speakers is crucial for your event’s success. Hybrid and virtual platforms have major similarities and differences for speakers, planners and producers. Here’s part two of my network’s best ideas.