August 18: Using Event Tech For Field Marketing Campaigns
August 18: Using Event Tech For Field Marketing Campaigns
Why partner with Glisser?
Learn more about platform use cases, our team of event experts and market intelligence resources.
Whether you’re looking for a platform partner that can help you scale, monetize or just improve your virtual and hybrid events, our team of event industry experts can help you every step of the way.
I love working at Glisser because:
We have a great, close knit team willing to learn and help each other. It’s exciting to be pushing the boundaries of where digital, hybrid, and in-room events can go.
I love working at Glisser because:
There is a real spirit of innovation with the product constantly evolving. There are no egos and great ideas come from all departments. There is always a ‘can do’ attitude and by working closely with prospects and existing customers we seek to respond to the ever-changing needs of the marketplace.
I love working at Glisser because:
No day is exactly the same! Every event gives me the opportunity to work and socialise with new individuals within the events sector, from around the world. Not only do I have great clients, but I also have fantastic colleagues I can call my friends.
I love working at Glisser because:
The whole team has an impact on improving the quality of the company, whether that be the evolution of the product or gaining customer confidence. Everyone strives to improve their individual skills, and are team players.
I love working at Glisser because:
I am surrounded by highly driven and creative people who genuinely care about the impact we are making in the event technology industry. We also boast a culture that encourages open communication, high trust, and a great work-life balance.
I love working at Glisser because:
Of the Glisser team. Everyone is so willing to work together and make a really great collaborative environment, and the company really invests in making sure each individual is successful.
I love working at Glisser because:
Glisser provides me with an environment where I can be creative and genuinely make a difference. Every member of staff is supportive and a team player, which all starts from the top down.
I love working at Glisser because:
It is a fast paced, constantly evolving product that facilitates engagement with audiences on a mass scale across the globe! I enjoy working alongside a bunch of fantastic talented people who support each other and have pride in what they do.
Virtual & hybrid events have evolved rapidly to become a vital marketing channel that can help achieve marketing KPIs, generate more leads and increase revenue. Glisser is an important part of your MarTech stack, enabling the creation of unique branded experiences that generate vast amounts of engagement data – which integrates with your CRM, enables lead scoring and qualification and proves ROI.
Virtual meetings represent a rich new opportunity to drive revenue streams from sponsors and other stakeholders, and our platform offers a range of monetization options. Create customized experiences that generate vast amounts of engagement data, and leverage buying signals for lead scoring and successful follow up.
Glisser has been designed to ensure a simple but secure presenter experience. Utilize interactive features that enhance virtual training sessions and engage participants, helping you retain talent and improve programs. For example, quizzes, tests and surveys are integrated within your presentation flow – digital note-taking, downloadable slides, links to supporting materials and integrated CPE/CPD certificates complete the experience.
We’re never going back into the office completely, and our platform provides an interactive, secure and personalized solution to engage your hybrid workforce. A vital addition to your HR tech stack, Glisser enables you to create customized experiences that combat ‘Zoom fatigue’ and generate engagement data across thousands of meetings and events.
Through the experience of thousands of virtual events we’ve refined our meeting planner interface so it aligns with the way you want to work. This is events software designed by people who actually run events. Every component has been carefully designed to be intuitive, save set-up time, and handle large scale events or repeated sessions. Multiple planners can co-create and manage events from different accounts, because we know that’s how these things work.
With a rich heritage in in-room audience interaction, we have ensured that every part of our platform works well for all attendee types. Glisser Elements offers simplified platform features and set-up logistics to enable hybrid options to be deployed easily across multiple venues. Custom branding and development support means we can provide exactly what you need.
An analysis of the current MICE landscape and the benefits of adopting Glisser’s new Event Carbon Calculator. Physical in-person events are already bouncing-back post-pandemic as a primary means of conducting business, showcasing products, providing brand-led experiences and communicating with clients, staff and stakeholders. But to save the planet from climate catastrophe, we need to evolve […]
Marketing teams don’t need to pigeon-hole virtual meetings into one part of the funnel. The last two years have shown us that live online meetings can add value to all stages, and webinars, virtual events, or whatever we choose to call them, must no longer be confined to the ‘Interest’ stage. Instead, we must design […]
Live webinars and events are a proven, powerful marketing and communications channel. They likely absorb a significant portion of your marketing budget, so ensuring maximum ROI on your investment is essential. An effective RFP (Request for Proposal) will help mitigate risk and enable you to select the right platform partner to achieve your event goals. […]
Field marketing teams often use video conferencing platforms to move prospects down the funnel by demonstrating products and expertise online. But the attendee experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join Glisser founder and former CMO Mike Piddock on 18 August as he explores how event […]
Back in January, Google officially updated their commitment to end the use of third-party cookies in Chrome by 2023. Apple, the stalwart supporter of consumer privacy, killed cookies back in 2020. Marketers love third-party cookies, because the customer and prospect tracking data from other websites help them build robust profiles that are used for targeted […]
Virtual events and webinars enhance convenience, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximise opportunities […]
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