The Virtual Event Experience 2.0: Digital, Hybrid and Customized

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The virtual event experience transformed rapidly over the past 22 months.

From ‘digital by any means necessary’ to fully strategized meeting and event experiences that have been designed for digital, meeting and event profs have never been more widely experienced or more stretched.

The requirements and expectations of virtual event platforms are now dramatically different compared to pre-pandemic, and the tech continues to evolve at a pace that makes it hard to keep up… so how should you upskill your team whilst also identifying the most appropriate way to deliver your meetings and events in this year, and beyond?

Plug-and-play platforms have evolved into sophisticated event tech solutions, but are they still sufficient for the future of your event experiences?
Are fully customizable platforms embedded into company websites only a dream for Fortune 500 companies, or could this become the norm?
What are the new essentials in your team’s skillset repertoire for honing your 2022 meetings and events strategy?

Watch Glisser’s Vanessa Lovatt and agency owner Dahlia El Gazzar as they co-hosted a dynamic, honest conversation between industry leaders from agency and corporate backgrounds on the next phase of the virtual event platform.

Speakers

Vanessa Lovatt

Chief Evangelist, Glisser

Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.

Dahlia El Gazzar

Creating MindStamping Experiences + Brands, DAHLIA+Agency

Dahlia has an OMG-attitude about all things #eventtech and experience design. She’s her own brand, with more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, eventtech news, and professional branding expertise.

Taylor Estes

CEO, Apple Box

Taylor Estes is an event production enthusiast and entrepreneur, helping companies drive business results using events as a catalyst. With over 15 years of industry experience, Taylor uses a balance of skills, both technical and creative to deliver events that matter, knowing that authentic human connection matters most.

Kathryn Frankson

Director of Event Marketing, Informa

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. Kathryn now leads the event and 365 digital marketing efforts for Informa’s content led events.