The Marketers Essential Guide to Events in 2022

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Your Guide to Events in 2022 – hosted by MarketingProfs and Glisser

On February 10 Vanessa Lovatt, chief evangelist at Glisser, was joined by Liz Jordan, Director of Corporate Events at Morgan Stanley to present ‘The Marketers Essential Guide to Events in 2022’. Together they discussed:

Why and how to contingency plan for success, from lead generation to brand positioning and product launches
Bespoke platforms Vs Off-The-Shelf – the pros and cons
Integrating event tech solutions with your martech stack
In-house and outsourced skills requirements – what’s now essential for your events success
How the Metaverse may impact the event evolution

Who should watch?

Senior marketing professionals from corporate enterprises such as pharma, professional services, financial services and technology industries who are responsible for delivering virtual & hybrid events.

Speakers

Vanessa Lovatt

Chief Evangelist, Glisser

Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.

Liz Jordan, CMP

Director, Corporate Events, Morgan Stanley

Liz is a highly skilled events professional with 10 years’ experience, from high fashion luxury events and product launches to non-profit conferences and galas. Liz now executes large scale client-facing events and conferences while guiding the marketing strategy as it applies to revenue-driving business units at Morgan Stanley.