Today’s virtual and hybrid events can deliver an engaging, interactive attendee experience that is unmatched by those offered just a few years ago. Recent technological advancements, combined with improvements in ease of use and mobile accessibility, have created a more immersive experience that audiences across the globe love—no matter what device they are using to participate. But regardless of feature set or format, the success of almost every virtual event will come down to one simple thing: the video stream.
The biggest mistake enterprises and brands are making with virtual events today is not what they offer, but how they deliver it—or more specifically, the quality of the video their attendees are consuming. This non-technical session reviewed critical questions to ask your event streaming provider including:
As well as questions relating to:
Who should watch?
Event owners and managers, as well as consulting firms and venues looking to improve in the virtual event space.
Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.
Brightcove is a two-time Video Technology Emmy Award-winning leader. Their SaaS-based platform helps the world’s leading enterprises and brands reach audiences with live and on demand video in bold and innovative ways. Eric works directly with Marketing, Sales, Product, and the larger Executive Team to identify, define and pursue new markets and audiences for both existing and emerging Brightcove video technologies in Virtual Events, Marketing, Internal Comms, External Comms, e-Commerce, OTT and Video Monetization.