Where Virtual & Hybrid Platforms Sit In the Marketing Funnel
Where Virtual & Hybrid Platforms Sit In the Marketing Funnel
…and the #2 concern is ensure one audience doesn’t feel ‘second class’. Sound familiar? If so you need to learn how a moderator can help address both of these concerns and help you deliver successful and engaging hybrid events.
On 18 August 2021, drawing on immediate experience of designing and running a successful multi-hub hybrid event, Glisser’s Vanessa Lovatt put her event organiser hat back on to share how using a moderator ensured all audiences were engaged and enjoyed the same high quality event experience, wherever they were.
Vanessa asked Samme Allen, lauded event moderator and emcee, why and how to engage multiple audiences and what tools a moderator needs to do so. They also discussed what sort of events are best suited to professional moderation and how a moderator can help your event to bridge multiple geographies and even achieve sustainability targets.
Samme shared what a moderator needs to succeed so that you can build this into your event planning and ensure that investment you make in a moderator returns maximum results.
Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.
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