How To Use Hybrid Events For Lead Generation

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Hosted by MarketingProfs and Glisser

Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component.

This conversation provided insights into how Glisser and ICC Belfast customers successfully use hybrid events for lead generation – and how you can too.

Leveraging real life case studies you will learn:

How different audience groups can create different quality levels of leads, and what to do with each lead group.
How to engage the online audience to the same level as the in-person audience, to start moving them down your marketing funnel.
What data intelligence should you now expect from your in-person and your online attendees?
The practical hybrid essentials to ensure hybrid event success.
The risks to watch out for with hybrid events.

Who should watch?

Senior marketing professionals responsible for delivering both in-house or client virtual & hybrid events.

Speakers

Vanessa Lovatt

Chief Evangelist, Glisser

Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.

Dave Young

Head of Production, ICC Belfast

Dave heads up the Technical Production team at the ICC Belfast, managing a team of Production Managers to bring client’s events to life, in the city’s iconic venue. Previously he worked as Production Manager for the NEC Group, managing technical requirements and staff for events across their venues and working face to face with clients to ensure smooth delivery of their events.