MOVE THE NEEDLE: Deliver webinars and online event experiences that delight both you and your attendees

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Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online?

In this webinar on June 16, hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time CMO Mike Piddock chatted with Jon Fisher to discuss:

How do marketers move the needle and deliver online experiences that are more than just another Zoom call?
When selecting providers, what’s important in developing this as a strategic channel that drives warm leads and high-converting sales opportunities?
How do you integrate with your existing tech stack?

Speakers

Mike Piddock

CEO & Founder, Glisser

Mike Piddock is the Founder and CEO of Glisser. Mike – a former CMO – created the company when he realised that live events and conferences were a really powerful marketing channel, but one that was data-poor. His view was that by creating interesting and valuable ways for audiences to interact at these meetings, it would both improve their experience, and provide a measurable set of analytics by which to measure the success of the event.

Jump forward to 2020, and this concept applies in exactly the same way to virtual and hybrid meetings and events: engaged audiences have a better experience, stay longer, and create more successful (trackable) results.

Jon Fisher

Chief Marketing & Communications Officer, Enzen Group

After spending two decades working in marketing and communications for multimillion-dollar brands and start-ups. Jon knows what truly drives conversions and brand loyalty. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them. Delivering an authentic engagement that drives loyalty, differentiates your offer, increases brand value and delivers long-term commercial success.