Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online?
In this webinar on June 16, hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time CMO Mike Piddock chatted with Jon Fisher to discuss:
Mike Piddock is the Founder and CEO of Glisser. Mike – a former CMO – created the company when he realised that live events and conferences were a really powerful marketing channel, but one that was data-poor. His view was that by creating interesting and valuable ways for audiences to interact at these meetings, it would both improve their experience, and provide a measurable set of analytics by which to measure the success of the event.
Jump forward to 2020, and this concept applies in exactly the same way to virtual and hybrid meetings and events: engaged audiences have a better experience, stay longer, and create more successful (trackable) results.
After spending two decades working in marketing and communications for multimillion-dollar brands and start-ups. Jon knows what truly drives conversions and brand loyalty. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them. Delivering an authentic engagement that drives loyalty, differentiates your offer, increases brand value and delivers long-term commercial success.