Achieving Marketing KPIs Through Hybrid & Virtual Events: Define, Deliver & Measure

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The best methods & measures to deliver successful virtual & hybrid events.

On 29 July 2021, experienced event planners came together for this webinar to discuss:

Data, data, data – what can, and should, be measured is crucial to setting benchmarks of success and refining your proposition.
Content vs attendee experience – content is king, but is it losing its crown to attendees’ expectations on experience? Achieving the right balance and blend is key.
Selecting the right technology partner – with so many solutions, making sure you choose the right one to match your needs has never been more important.
Commercial opportunities – understanding the unique opportunities that virtual and hybrid events offer.
Post event strategy – making sure you have the appropriate contact strategy for event attendees and registrants is now critical to ensuring event investment is maximised.

Who should watch?

Senior marketing professionals from corporate enterprises such as pharma, professionals services, financial services and technology industries who are responsible for delivering in-house virtual & hybrid events.

Speakers

Host: Dan Assor

Webinar Hosted By Events Industry Professional And Commentator

Dan has 20+ years of experience in delivering events across a wide range of industry sectors and settings. He runs a podcast for the global events space, and was recently voted into Glisser’s “Top 59 most influential people in virtual events”.

Derrick Johnson, CMP, DES

Chief Diversity Officer and Director of Event Strategy, Talley Management Group

Derrick joined the PCMA Board of Directors in 2019 and facilitated its Digital Event Strategist Certification Course in 2020, guiding thousands of business event professionals through an evolved digital mindset in the eye of COVID-19.

David Stevens, CMP

Director, PMED, Global Events and Field Marketing, Alation

David is a Silicon Valley native who has worked in events for the past 20 years. From Sports and Entertainment to Experiential and Association planning. He has been at Alation for the past 4 years on the Marketing team where they have taken a fresh approach to meetings and events.

Liz Jordan, CMP

Director, Corporate Events, Morgan Stanley

Liz is a highly skilled events professional with 10 years’ experience, from high fashion luxury events and product launches to non-profit conferences and galas. Liz now executes large scale client-facing events and conferences while guiding the marketing strategy as it applies to revenue-driving business units at Morgan Stanley.