The Third-Party Cookies Crumble: First-Party Data From Virtual Events Is The New Snack

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Earlier this year, Google officially updated their commitment to end the use of third-party cookies in Chrome by 2023 - recently updated to the end of 2024. Apple, the stalwart supporter of consumer privacy, killed cookies back in 2020. Marketers love third-party cookies, because the customer and prospect tracking data from other websites help them build robust profiles that are used for targeted ad campaigns, so we need to get ready.

We’re all still trying to wrap our heads around all of this. Apple and Google are working on other tracking mechanisms, but the onus is on Marketers to survive without that garden of tracking data. The pressure is on to have a strategy ready. We’ll need to build and transition to a first-party data ecosystem, and event technology will be key in creating new customer relationships that go beyond just a website visit.

Glisser Founder and former CMO Mike Piddock will hosted this insightful conversation on September 15, discussing:

What is ‘cookiepocalypse’?
Third-party cookies vs first-party cookies
The new era of advertising and how event technology will be the engagement engine we all need

Speakers

Mike Piddock

CEO & Founder, Glisser

Mike Piddock is the Founder and CEO of Glisser. Mike – a former CMO – created the company when he realised that live events and conferences were a really powerful marketing channel, but one that was data-poor. His view was that by creating interesting and valuable ways for audiences to interact at these meetings, it would both improve their experience, and provide a measurable set of analytics by which to measure the success of the event.

Jump forward to 2020, and this concept applies in exactly the same way to virtual and hybrid meetings and events: engaged audiences have a better experience, stay longer, and create more successful (trackable) results.

Silvio Perez

Head of Product Innovation, Metadata.io

Silvio is the author of Google Ads Profits and Head of Product Innovation at Metadata.io overseeing multiple 7-figures a month in ad spend for B2B SaaS companies.
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When he’s not helping his B2B clients with their ad campaigns, he’s writing, filming YouTube videos, and creating digital products around paid advertising.