Join Mike Piddock, founder of Glisser, and Anita Howard, strategy director of International Corporate Events (ICE) as they look ahead to what 2023 will bring for corporate event planners. They will draw on their years of experience in the industry to make their predictions on what we can expect next year and how to prepare to deliver the best event experiences possible.
They will explore the continued rise in digitally-enabled events and the shift to hybrid:
Register now to listen in on this insightful chat between two industry experts – recorded on 3 November 2022.
Mike Piddock is the Founder and CEO of Glisser. Mike – a former CMO – created the company when he realised that live events and conferences were a really powerful marketing channel, but one that was data-poor. His view was that by creating interesting and valuable ways for audiences to interact at these meetings, it would both improve their experience, and provide a measurable set of analytics by which to measure the success of the event.
Jump forward to 2020, and this concept applies in exactly the same way to virtual and hybrid meetings and events: engaged audiences have a better experience, stay longer, and create more successful (trackable) results.
A meetings professional with 30+ years experience in both conferences and exhibitions dealing with the creation, administration, and marketing of conferences, meetings, and special events. Previously with Blenheim Plc, Reed Elsevier group, and EMAP McClaren working on both UK and overseas events, Anita has extensive experience and skills liaising across companies, other agencies, and contractors. Anita’s main passion is ICE, which is a global community of in-house corporate event planners.