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Marketforce Live

Who is Marketforce Live?

Marketforce Live is a global B2B marketing solutions and events company. They were established over 30 years ago, and they’re not standing still. They are proud producers of cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport, Logistics, Media and Economic Regulation.

Marketforce Live & Glisser

Melissa Field tells us how Glisser helps Marketforce Live to provide meaningful event experiences, and generate an additional 100-130% revenue per event.

Melissa Field

Melissa Field

Digital Operations Manager

"Thanks to Glisser, our attendees feel that Marketforce Live invests in their experience."

“Glisser hasn’t just been useful and valuable for providing meaningful event experiences, but has also helped us generate an additional 100-130% revenue per event.

Thanks to Glisser, our attendees feel that Marketforce Live invests in their experience, and definitely helps us to impress our attendees. We are gathering up to 5 additional data points per attendee so our sponsors love the data that we can give them from Glisser.

In a nutshell, our attendees and sponsors are more satisfied thanks to Glisser. We can quantify this in several ways:

  1. By seeing that 20-40% of attendees interact with our session run on Glisser by liking slides or comments, asking questions, downloading slides, or engaging with the polling.
  2. We also see 50-100% more registrations for Glisser powered events compared to pre-pandemic in-person only events.
  3. Our cost per attendee is down by around 50-70% thanks to Glisser.

"Glisser also offer great customer support and are constantly developing."

It’s not just a platform though, Glisser also offer great customer support and are constantly developing and looking for ways to improve our experience and our client’s and attendee’s experiences. As such they are an essential part of our event tech stack and I highly recommend them. I look forward to working with them far into the future.”

Success Stories

Every client has a unique challenge, and our platform and
people respond to that challenge every time.

ICC Belfast and European Association For Behavioural And Cognitive Therapies (EABCT)

The Annual Congress of the European Association for Behavioural and Cognitive Therapies (EABCT), which took place from 08 – 11 September 2021, was ICC Belfast’s first fully hybrid large-scale event.

Effie Worldwide

We caught up with Steph Jones, VP, Awards & Innovation at Effie Worldwide, Inc. and her colleague Katherine Madrid, Manager, Operations Program, to learn more about how Glisser reduces their Cost Per Attendee by 80%.

Universities UK

Francesca Jackson, Senior Events Officer at Universities UK explains how Glisser helps them reduce their cost per attendee by 70-80%.

How increase attendance and reduce cost per attendee?

For more information on how you can use Glisser to increase attendance and reduce cost per attendee, please

How increase attendance and reduce cost per attendee?