August 18: Using Event Tech For Field Marketing Campaigns

August 18: Using Event Tech For Field Marketing Campaigns

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Who is ICC Belfast?

ICC Belfast is an international convention centre dedicated to delivering world-class conferences, exhibitions, gala dinners and banquets.

ICC Belfast & Glisser

ICC Belfast’s hybrid studio features Glisser’s award-winning virtual and hybrid event technology. As a convention centre, they needed an application that would continue to work with them when they re-opened after lockdown, and they knew Glisser was a great match for them.

Dave Young

Dave Young

Head of Production

“I’ve worked with Glisser for many years with different employers and decided to continue that journey.”

As a convention centre, they needed an application that would continue to work with them when they re-open in the future, so they knew Glisser was a great match for them.  Head of production Dave Young explains: “The Glisser platform allows delegates to interact with any event, whether it be digital or in-person, meaning a delegate on the other side of the world has the exact same influence on an event as a delegate sat on the front row.”

ICC Belfast have used Glisser for a variety of events including internal team updates, product launches, AGMs, multiple day conferences and awards galas, including hybrid solutions.

“They’re a fantastic team to work with, they understand our needs, they understand events and they’re an extension of our team.”

“Our clients were delighted.”

Dave and his team have received great feedback from their clients as Glisser suits their needs perfectly. The platform allows for sponsor opportunities,  external links and really keeps their delegates engaged – all key objectives for their clients.

The ICC Belfast work alongside their clients to commercialize their events through sponsorship opportunities. In traditional times this would have meant that sponsors could brand in-venue or across the city of Belfast.  As Glisser is a fully customizable platform,  a variety of sponsorship  elements  can now be built directly into their client’s event programs.

Success Stories

Every client has a unique challenge, and our platform and
people respond to that challenge every time.

Becker Professional Education

Jesse Holt, Regional Manager at Becker says Glisser helps them to generate 50% more leads, at higher quality and lower cost.

Go1

Glisser helped Go1 deliver their first pop-up hybrid event at the Learning Technologies 2022 exhibition in London. Here’s what Event Manager Natalie McDonnell thought about the experience and working with Glisser.

Chemical Watch

Jacob Ward, senior events production manager at Chemical Watch discusses why the B2B publisher and events business has renewed its partnership with Glisser for another year.

How increase attendance and reduce cost per attendee?

For more information on how you can use Glisser to increase attendance and reduce cost per attendee, please

How increase attendance and reduce cost per attendee?