August 18: Using Event Tech For Field Marketing Campaigns
August 18: Using Event Tech For Field Marketing Campaigns
The Cannes Lions International Festival of Creativity is a global event and celebration for those working in creative communications, advertising and marketing. Cannes Lions believes that creativity is a powerful force for business, for change and for the good in the world.
Set on the French Riviera, this festival attracts an incredible selection of speakers, from savvy CMOs to Oscar-winning storytellers. All stride the Cannes stage, providing valuable insight and exciting audiences, making this one of the world’s most in-demand tickets.
In 2017 Cannes Lions teamed up with sponsor Ernst & Young (EY), to drive #BetterQuestions from their audience, based upon a simple philosophy…
“The Better the Question. The Better the Answer. The Better the World.”
For this mantra to succeed, they needed to maximise the volume of insightful questions, and to create a two-way conversation that would be meaningful for both audience and speakers.
Cannes & EY selected Glisser to power their audience engagement across multiple stages
And why not? Glisser offers the most effective and visually stunning live Q&A platform in the world, and, after all, Cannes is ‘the home of great ideas’!
Glisser’s award winning technology was used on the four ‘Creativity in Focus’ stages, with audience members encouraged to ask speakers questions on various topics, and in any language. Other audience members could up-vote the questions, meaning the cream rose to the top (fulfilling the #BetterQuestions philosophy) and moderators could control and ask those that were relevant, and that mattered most to the audience.
Speakers were vocal in their appreciation of the solution, as they could discuss topics they and their audiences were truly passionate about, making some truly engaging sessions.
On the Forum Stage, delegates could ask questions continuously from their smartphones, rather than waving their hand. Everybody in the audience could participate, and those awful pregnant pauses (as microphones are rushed around the room) were completely eliminated.
The intimate ‘In-Focus’ stages allowed delegates to use headphones to listen to speakers. Glisser aided this seamlessly, providing a silent feedback mechanism from audience to speaker, and avoiding headsets needing to be removed during Q&A.
Working closely with the Cannes Lions team from Ascential Events, we co-designed an audience engagement strategy that would boost the levels of interaction throughout the festival, using:
Digital Q&A: Audience members could ask questions via their smartphone, and up-vote on questions that were most pressing
Feedback: Audience members could provide their feedback immediately after each session, using the same application, which A) increased feedback response volumes, and B) improved the efficiency of data gathering and processing
Exceptional Support: Our team were on-hand throughout the festival, to make sure the sponsor and organiser got the most out of Glisser, so they could ultimately achieve their goal of #BetterQuestions
Throughout Cannes Lions, the interaction levels across the four creativity in focus stages were impressive:
If you would like to increase audience interaction at your next event, please get in touch to arrange a demo.
The Glisser team were proud to help deliver an engaging and interactive digital event for the 87th UFI Global Congress, their first fully digital event, which welcomed 700 members from more than 50 countries.
Francesca Jackson, Senior Events Officer at Universities UK explains how Glisser helps them reduce their cost per attendee by 70-80%.
We spoke to Oliver Corrigan, D&I Events Manager at Dods Group to learn how Glisser helped them generate 100-130% more revenue in 2021 across their virtual/online and hybrid events.
For more information on how you can use Glisser to increase attendance and reduce cost per attendee, please
