Becker’s vision is to empower people around the world to advance their careers through a lifelong partnership of superior professional education. They do this by helping individuals to prepare to pass professional exams, and so move to the next stage of their careers.
Jesse Holt discusses how Glisser helps Becker generate more leads, at higher quality and lower cost.
Becker’s vision is to empower people around the world to advance their careers through a lifelong partnership of superior professional education. They do this by helping individuals to prepare to pass professional exams, and so move to the next stage of their careers. As a 60 year old business, their global presence includes more than 2,900 partners, including accounting firms, societies, corporations, government agencies and universities.
Becker use Glisser to improve the leads they generate during their marketing and promotional activities.
When running the promotional sessions to encourage those organizations and individuals to engage their services, Becker uses Glisser to engage the attendees to those sessions, and identify which attendees are the hottest potential leads.
Here’s what Jesse has to say about Glisser:
“Glisser has been an intricate part of our lead generation tool at Becker. We see audience participation increase while using the Glisser platform and is a non-intrusive way to gather lead generation information. The Glisser platform allows us to enhance the customer experience by customizing our presentation to our clients and audience. We also love the integration into SalesForce, which allows Becker to immediately start marketing and outreach to the leads we collect.
Attendees love using Glisser, and right from their presale encounter with us, they start to feel like Becker is investing in them and their Becker experience. Glisser helps us to impress our target market, and really sets us above the competition.
We generate around 50% more marketing leads and these are acquired at a lower cost than without using Glisser – our Cost Per Lead goes down by around 10% thanks to Glisser.
For each session, we experience 60-80% of the audience actively engaging with the content so it’s become an essential part of our marketing tech stack. I highly recommend Glisser and look forward to working with them far into the future.”
Mike Nevin set up research and benchmarking company, Alliance Best Practice in 2002. Since then it has grown into a global community, keen to exchange ideas, opinions and knowledge – something Glisser has been only too happy to help it evolve and develop since the second half of 2020