Alliance Best Practice Ltd (ABP) is a research and benchmarking consultancy based in the UK. They specialise in helping clients to optimise their business to business alliances through the use of identified best practices.
Glisser Customer Mike Nevin shares how Glisser helped improve audience numbers for Alliance Best Practice. He says, “Using the Glisser platform, we went from registrations of 60 people to 950 attendees in the space of five months.”
Glisser’s chief evangelist, Vanessa Lovatt sat down with Mike to discuss why he chose Glisser and how the platform has helped him: “I remember when we first started talking and you felt a need to elevate the meetings and events you were having beyond just a regular video conference.”
Mike Nevin: “That’s absolutely right. I was looking around for a tool that I could use to make it easy for my global members to come together to network and exchange information. The basic conferencing tools that exist don’t have the range of functionality that was sufficient to allow organisations or individuals to present and to interact. The thing I like about Glisser is its simplicity, you get one link and that’s all attendees need to remember.”
Lovatt: “Alongside that simplicity of access, what else keeps you using Glisser?”
Nevin: “I have very high expectations that hybrid events will be the way of the future and having looked at all sorts of other alternative platforms, none of them have the combination of simplicity and value for money that Glisser offers.”
Lovatt: “What has been your number one lesson learned from running virtual events on Glisser?”
Nevin: “In the case of our events, there’s a lot of content and a lot of information so attendees want to revisit the event numerous times to discover things they may have missed. That was a big lesson we learned. The other thing we discovered was just how tired everyone is of free webinar and Zoom calls. Glisser allowed us to cut through the fatigue and offer something different from just another free marketing webinar.”
Lovatt: “That’s interesting and a lot of people have discovered how important on-demand content can be. How have you been able to quantify the outcomes of using Glisser and measure return on investment?”
Nevin: “Using the Glisser platform, we went from registrations of 60 people to 950 attendees in the space of five months. At a recent Women in Alliances Summit, we had seven very influential women in the virtual green room, which is a space on Glisser where you can chat to presenters to make sure they’re ok with the technology and how the event is going. These women regularly present to thousands of online viewers and have used every platform out there and they were impressed with how easy Glisser is to use.
I can’t be the only one who gets email after email trying to sell me the greatest platform for hybrid events and they list 40 different functionalities that I’ll never use. Glisser’s simplicity means it can accommodate low bandwidth or scale to hundreds and thousands of attendees.”
Lovatt: “What one piece of advice would you offer to other planners just starting out on their virtual or hybrid events journey?”
Nevin: “Think carefully about what you want to achieve with the technology. Do you really need 27 different ways to invite someone to a meeting or 30 different features?. If you match your objectives to the platform, you will stand a better chance of finding an end-to-end solution that meets your requirements. I’m not a big event organiser and I was petrified when I ran that event for 950 attendees but Glisser can handle small or large audiences seamlessly so it’s definitely the platform for us.”