Demand Generation Manager - USA

Make Every Event Count

 

Glisser is the trusted platform for the virtual events world of today and the hybrid events world of tomorrow. 

We’re growing Glisser to be the leading enterprise platform in this space, giving our clients best-in-class tools to create outstanding virtual and hybrid events that their audiences love. Glisser brings people together, creating interactive and engaging experiences for anything from 50 to 50,000 attendees. 

We care about security, scalability and simplicity. Our platform is highly customizable, generates powerful data analytics and offers monetization solutions for those event organizers responding to our newly virtualized environment. 

The Role

 

If you are ready to join one of the fastest growing start ups in the event tech space, then we’d like to meet you. You’ll work as part of our super-driven and very friendly marketing team to help create interest in and excitement for Glisser to attract and retain customers, as well as drive revenue.

You’ll oversee all of the tactics used to develop and cultivate long-term customer relationships. You’ll use your skills and strategic knowledge to help us enter and succeed in new markets, advertise and sell Glisser in the United States & Europe, and to upsell within existing customers. Your efforts should help to give Glisser a strong competitive edge.

You will have direct experience of B2B marketing and will be an expert of both inbound and outbound marketing tactics, as well as digital marketing channels — particularly SEO and SEM, PPC, social media and email.

You’ll have a solid background working with a variety of industry-standard tools — including marketing automation platforms, (such as HubSpot /Marketo/ Eloqua/ Pardot).

In addition, you’ll also be proficient in using Salesforce, and other common digital marketing tools like Google Ads and Google Analytics.

Ideally you will have advanced analytics experience required to recognize actionable insights around our customer lifecycle.

Key Responsibilities

 

• Manage and execute PPC, paid social, remarketing and other ad spend
• Manage digital channels, including website, social and online presence
• Summarize (and report on) data to show levers affecting sales conversion/pipeline
• Work with product marketing to own product landing page development 
• Work with other marketing team members to run A/B tests on the website, landing pages and ads
• Execute tactical marketing decisions based on data (Cost per MQL, OKRs based on funnel projections, efforts based on chance)
• Understand, design, and execute campaign attribution
• Manage the marketing data stack including qualified pipeline from marketing, funnel and content metrics, CPC, CAC, and website analytics

Who you are

 

• Familiarity with Salesforce and marketing automation integrations
• A bachelor’s degree in marketing, business or a related discipline
• You’ll also need three to five years’ experience working in the marketing industry

Package & Perks

 

We offer a competitive salary and a good slug of stock options at a company valuation that allows you to get into an ambitious scale-up in a red-hot market at an early stage.

You’ll have the relevant home equipment necessary to get the job done. And we don’t micro-manage. We are a trusting but supportive team that just delivers. 

Everyone around you works hard, getting our hands dirty, and giving you the freedom to contribute to many different areas of the business. We’re really just shaping the company culture, so your personality will help determine the place that you work.

We promise, above all, to be nice people to work with.

 

How We Work

 

We are currently fully remote, with a view to moving to a hybrid model when appropriate. We expect to meet physically at key times in the year, focused on making these sessions a highly effective use of everyone’s time. Day-to-day, we intend to remain largely virtual, meaning this opportunity is open to applicants anywhere in the United States.