This paper is aimed at people that have the responsibility for marketing within an organisation. They will more than likely also be responsible for reporting on where the organisation should spending their budget and which events provide the best event ROI.
This paper looks at some of the ways in which marketing professionals can evaluate offline events.
If you have an interest in the complex subject of event ROI and using the information for organisational growth then this paper is for you.
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Glisser is incredibly simple to use. I think the stat that rang most true was that one in five people at the summit asked a question. That wouldn't happen at a normal event without Glisser.
