Part Two of Three - Event ROI measurement approaches
You've covered we're to start with Event ROI in Part 1. You’re now ready to think about the ‘how’. In Part 2, we delve into a crucial element - event ROI measurement approaches for both financial and non-financial measures.
We'll provide you with models to help measure event ROI, highlight subjective measures and their impact on event ROI, and discuss the influence pipelines have on your event ROI.
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