We all sometimes need that subtle reminder to ‘work smarter, not harder.’ The 2022 BizBash Fresh Faces have been doing just that, and are thriving as our industry is evolving. This generation of event professionals are putting an emphasis on their personal brand and are doing so while maintaining a healthy work-life balance. We can all learn how shifting with the industry can elevate your knowledge and put you a step ahead.
In With the New: How the Next Generation of Event Pros Is Tackling an Evolving Industry and Setting New Standards for Work-Life Balance
1. Don’t Foster That Imposter: How To Overcome And Even Work With Imposter Syndrome
2. Defining The Why Behind Your Personal Brand
Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.
Jessica Toro, 28, is an event coordinator for Intuit Canada, based in Toronto. She has previously worked in event-related roles for Women’s College Hospital, WCM, Orbis International and more, and completed the Event Management graduate certification program from Humber College.
Michael Wallace, 35, is the vice president of sales for Firefly Team Events, a virtual and in-person team-building company based in Orange County, Calif. He’s also an active board member of SITE, the Society for Incentive Travel Excellence.
Weston Garret Gonzalez, 32, is the owner and creative director of westhaus, a Los Angeles-based production, design and management company that specializes in events for the entertainment industry. Before launching his own company in 2019, he held in-house event roles at the likes of Sony Pictures Television, Starz and Apple TV+.
Wes Woodson, 24, is the lead storyteller for Dear World, a nonprofit that creates events and experiences surrounding authentic storytelling. Based in the Boston area, Woodson is also the author of I Have Anxiety (So What?): The Unapologetic Guide to Overcoming Your Anxiety, which was released in 2021.
Claire Hoffman is a writer, editor, and content creator who has been reporting on the event, meeting, marketing, and hospitality industries for over 14 years. She have decades of experience in editing, copyediting, magazine production, content creation, and leadership roles for web and print publications like Redbook magazine, Connect Meetings, the Baltimore City Paper, and the alumni magazines for Loyola University Maryland and Stevenson University, among others. A St. Louis native and former New Yorker, she now reside in Los Angeles.
Ify Ifebi, 32, is the founder and CEO of Vendorspace, a gig marketplace that connects vendors with event organizers and keeps members updated on conferences, festivals and hybrid virtual events they may be interested in. She’s based in Atlanta.
Josh Sugarman is the chief experience officer for Bite.Delivery in Los Angeles, where he’s been drawing on his TV and film background to create unique, at-home immersive theater experiences like Vampire (dot) Pizza and Codename Burg3r.