Where Virtual & Hybrid Platforms Sit In the Marketing Funnel

Where Virtual & Hybrid Platforms Sit In the Marketing Funnel

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In With the New: An Evolving Industry and New Work-Life Balance

Watch On Demand, recorded 24 March 2022
In With the New: An Evolving Industry and New Work-Life Balance

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Hosted by Glisser and BizBash

We all sometimes need that subtle reminder to ‘work smarter, not harder.’ The 2022 BizBash Fresh Faces have been doing just that, and are thriving as our industry is evolving. This generation of event professionals are putting an emphasis on their personal brand and are doing so while maintaining a healthy work-life balance. We can all learn how shifting with the industry can elevate your knowledge and put you a step ahead.

Main Session, 1pm – 1:45pm EST:

In With the New: How the Next Generation of Event Pros Is Tackling an Evolving Industry and Setting New Standards for Work-Life Balance

Speakers: 

  • Ify Ifebi, Founder and CEO, Vendorspace
  • Josh Sugarman, Chief Experience Officer, Bite.Delivery
  • Jessica Toro, Event Manager, Clio
  • Weston Gonzalez, Owner and Creative Director, Westhaus
  • Michael Wallace, Vice President of Sales, Firefly Team Events
  • Wes Woodson, Lead Storyteller, Dear World

Moderated by:

  • Vanessa Lovatt, Chief Evangelist, Glisser
  • Claire Hoffman, Executive Editor, BizBash

Breakout Sessions, 1.45pm – 2:15pm EST:

1. Don’t Foster That Imposter: How To Overcome And Even Work With Imposter Syndrome

Speakers:

  • Wes Woodson
  • Dear World
  • Vanessa Lovatt, Glisser

2. Defining The Why Behind Your Personal Brand

Speakers:

  • Michael Wallace
  • Firefly Team Events
  • Claire Hoffman, BizBash

Speakers

Vanessa Lovatt

Vanessa Lovatt

Chief Evangelist, Glisser

Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world.

Jessica Toro

Jessica Toro

Event Manager, Clio

Jessica Toro, 28, is an event coordinator for Intuit Canada, based in Toronto. She has previously worked in event-related roles for Women’s College Hospital, WCM, Orbis International and more, and completed the Event Management graduate certification program from Humber College.

Michael Wallace

Michael Wallace

Vice President of Sales, Firefly Team Events

Michael Wallace, 35, is the vice president of sales for Firefly Team Events, a virtual and in-person team-building company based in Orange County, Calif. He’s also an active board member of SITE, the Society for Incentive Travel Excellence.

Weston Gonzalez

Weston Gonzalez

Owner and Creative Director, Westhaus

Weston Garret Gonzalez, 32, is the owner and creative director of westhaus, a Los Angeles-based production, design and management company that specializes in events for the entertainment industry. Before launching his own company in 2019, he held in-house event roles at the likes of Sony Pictures Television, Starz and Apple TV+.

Wes Woodson

Wes Woodson

Lead Storyteller, Dear World

Wes Woodson, 24, is the lead storyteller for Dear World, a nonprofit that creates events and experiences surrounding authentic storytelling. Based in the Boston area, Woodson is also the author of I Have Anxiety (So What?): The Unapologetic Guide to Overcoming Your Anxiety, which was released in 2021.

Claire Hoffman

Claire Hoffman

Executive Editor, BizBash

Claire Hoffman is a writer, editor, and content creator who has been reporting on the event, meeting, marketing, and hospitality industries for over 14 years. She have decades of experience in editing, copyediting, magazine production, content creation, and leadership roles for web and print publications like Redbook magazine, Connect Meetings, the Baltimore City Paper, and the alumni magazines for Loyola University Maryland and Stevenson University, among others. A St. Louis native and former New Yorker, she now reside in Los Angeles.

Ify Ifebi

Ify Ifebi

Founder and CEO, Vendorspace

Ify Ifebi, 32, is the founder and CEO of Vendorspace, a gig marketplace that connects vendors with event organizers and keeps members updated on conferences, festivals and hybrid virtual events they may be interested in. She’s based in Atlanta.

Josh Sugarman

Josh Sugarman

Chief Experience Officer, Bite.Delivery

Josh Sugarman is the chief experience officer for Bite.Delivery in Los Angeles, where he’s been drawing on his TV and film background to create unique, at-home immersive theater experiences like Vampire (dot) Pizza and Codename Burg3r.

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