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Resources

Upgrade your events strategy with our selection of event planning resources.

Resources

eBooks, Webinars and Blogs

Download resources and watch webinars on vital event planning topics to develop outstanding meeting and event strategies that really work.

MarTech Report

Enterprise Digital Event Platforms: A Marketer’s Guide

MarTech’s latest publication of “Enterprise Digital Event Platforms: A Marketer’s Guide” examines the market for Digital Event Platforms and the considerations involved in implementation. The 61-page report reviews the growing market for Digital Event Platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in Enterprise Digital Event […]

Your Glisser Event Carbon Calculator

Positive Planetary Action for Event Planners

An analysis of the current MICE landscape and the benefits of adopting Glisser’s new Event Carbon Calculator. Physical in-person events are already bouncing-back post-pandemic as a primary means of conducting business, showcasing products, providing brand-led experiences and communicating with clients, staff and stakeholders. But to save the planet from climate catastrophe, we need to evolve […]

Infographic: Where Virtual And Hybrid Event Platforms Sit In the Marketing Funnel

Marketing teams don’t need to pigeon-hole virtual meetings into one part of the funnel. The last two years have shown us that live online meetings can add value to all stages, and webinars, virtual events, or whatever we choose to call them, must no longer be confined to the ‘Interest’ stage. Instead, we must design […]

Webinar & Event Platform RFP Template

Live webinars and events are a proven, powerful marketing and communications channel. They likely absorb a significant portion of your marketing budget, so ensuring maximum ROI on your investment is essential. An effective RFP (Request for Proposal) will help mitigate risk and enable you to select the right platform partner to achieve your event goals. […]

Hybrid Event Costs Guide

We believe in full transparency when it comes to budgeting for virtual & hybrid events. Budgeting information for hybrid events can be difficult to find, so we’ve put together some example costs that we hope you find useful when embarking upon your hybrid journey. This guide covers what you might expect to pay to stage […]

Hybrid Run Of Show Template

Got a hybrid event coming up or thinking about planning one, but don’t know where to start? Whichever stage you are at on your hybrid journey, this Run Of Show Template is a real life, tried and tested example that you can put into action to make your hybrid event a huge success.  Our clients […]

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

B2B Marketer + Meetings & Events = Exponential Potential If you’re a marketer responsible for using meetings and events to charge up your pipeline and power up your brand, then this is your essential worksheet… Designed specifically to empower you to develop a high-performance meetings and events strategy that capitalizes on both in-person and digital […]

Virtual Events 2.0: From Responsive Tactics To Marketing & Communications Strategy

Virtual Events 2.0: From Responsive Tactics to Marketing & Communications Strategy

Do your meetings and events complement and enable the evolving world of work? Our latest eBook explores how your meetings and events can progress to develop both existing and new virtual channels into a meaningful communications and marketing strategy. We focus on moving beyond the tactical and responsive models that 2020 and 2021 forced upon […]

Critical Questions To Ask Your Streaming Provider

Critical Questions To Ask Your Streaming Provider

Avoid the pitfalls of poor video quality In January 2022, Glisser hosted a webinar with Eric Rudolf from Brightcove, the global leader in video for business. The non-technical session covered all the critical questions to ask your streaming provider to ensure the smooth delivery of your events – and most importantly to mitigate risk and […]

12 Months: 12 Reasons Why Inaction Is No Longer An Option

12 Months: 12 Reasons Why Inaction Is No Longer An Option

Stop waiting for the return of events as we knew them. To kickstart your 2022 meetings and events strategy, now’s the time to embrace the opportunities ahead and invest in hybrid-ready technology that will impress your attendees wherever they happen to be sitting. After two years of challenges, we’re finally armed with insights and knowledge […]

Talent Development & Retention In 2022: The Growing Importance Of Meetings And Events Strategies

Talent Development & Retention In 2022: The Growing Importance Of Meetings And Events Strategies

With hybrid working here to stay, annual events strategies have never been more important Having a strong calendar of meetings and events that keep a hybrid workforce engaged and productive is now an essential part of most HR or internal communications roles. Virtual and hybrid events have a massive part to play in how organisations […]

Protecting Your Personal Data At Your Virtual Event

Protecting Your Personal Data At Your Virtual Event

Virtual events provide a trove of personal data Virtual events provide a trove of personal data, and an opportunity for third-party platforms to compromise the privacy of your event attendees A question every event organizer must ask at the outset is this: Who owns the attendee data produced at these events? Further, who owns the […]

Realising The Power Of Virtual Events For Demand Generation

Realising The Power Of Virtual Events For Demand Generation

Events are now a marketing channel to be reckoned with Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful attributes that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community – and ultimately benefit from […]

The Power Of Event Tech For Learning & Development

The Power Of Event Tech For Learning & Development

Event tech can help you thrive when it comes to delivery of your virtual and hybrid L&D programmes. In this eBook we look at how event tech can be used to improve the success of your learning and development sessions. Traditional meeting tools are no longer sufficient to truly engage remote attendees. This ebook covers: […]

The Definitive Guide To Event ROI & Analytics Part Three: Analysing Event ROI Insights

The Definitive Guide To Event ROI & Analytics Part Three: Analysing Event ROI Insights

Part three of this series will help you effectively evaluate your event ROI insights. The data you decide to collect, the way in which you do it, and the amount of work you put in to understanding event ROI has to be right for what your organization needs. The increase in virtual events can mean […]

The Definitive Guide To Event ROI & Analytics Part Two: Event ROI Measurement Approaches

The Definitive Guide To Event ROI & Analytics Part Two: Event ROI Measurement Approaches

Part two of this series looks at financial and non-financial measures of event ROI. Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events. Part two of The Definitive Guide to […]

The Definitive Guide To Event ROI & Analytics – Part One: Where To Start With Event ROI

The Definitive Guide To Event ROI & Analytics – Part One: Where To Start With Event ROI

There are always new techniques and technologies to consider when it comes to event ROI. Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events. Part one of The Definitive Guide […]

Communication Prof’s Guide To Zoom Fatigue And How To Overcome It

Communication Prof’s Guide To Zoom Fatigue And How To Overcome It

Most of us have experienced Zoom fatigue over the last few months. We’ve also seen it in our colleagues, our clients and our event audiences. It’s a medically recognised problem that has far-reaching implications for us personally and professionally. It affects how we interact with colleagues, family, and friends. But, of course, communications professionals have […]

What It Takes To Become ISO 27001 Certified – And Stay There

What it Takes to Become ISO 27001 Certified – And Stay There

A case study of our insights three years on Three-and-a-half years ago, we embarked upon a journey to achieve our first ISO 27001 certification. We realized ISO 27001 certification was vital for gaining the trust of IS and procurement professionals in large enterprises and we wanted to give senior leaders within our clients the confidence […]

Employees & Zoom Fatigue

Employees & Zoom Fatigue

What can communications teams do about it? The role of internal and external corporate communications has never been more critical. For employees working remotely, communications provide a direct link to the company, people, and culture they left behind. Conversely, a lack of communication can leave workers feeling anxious. The rise in video conferencing has resulted […]

Case Study: Hybrid Events Ignited

Case Study: Hybrid Events Ignited

A Multi-Hub Hybrid Event In July 2021, Glisser put hybrid event theory into action by hosting Hybrid Events Ignited in London, New York and online. We knew that the only way to truly walk in the shoes of our customers and understand their challenges, would be to do what all our customers would soon need […]

Why Trust is Critical when Procuring Virtual Events Platforms

Why Trust is Critical when Procuring Virtual Events Platforms

Selecting an event tech supplier is a complex task. With so many to choose from, how can you be sure to select a partner you can trust? Live events contain many moving parts and ‘unknowns’, so when choosing a virtual event platform you need to be confident they can deliver the service, as well as […]

Market Research Report – Hybrid Events

Market Research Report – Hybrid Events

In May 2021 we conducted a survey on the challenges & opportunities of hybrid events. This market research report summarizes the findings and provides an indication of how we might expect the industry to continue evolving in future. The results cover: Hybrid event formats Reasons for running them Confidence levels Personal impacts With almost 80% […]

The Insider’s Guide To Stress-Free Hybrid Events

The Insider’s Guide To Stress-Free Hybrid Events

Reset the stress levels by taking strong ownership of the way you design, run and deliver hybrid events. Your free guide covers five key areas for attention: Designing for Simplicity Project Ownership & Management The Power of Preparation Low-Stress Supplier Selection Streaming, Engagement & Synchronization Hybrid events are here to stay and they are gathering […]

Outstanding Virtual Events

The 2021 Event Planner’s Guide – Outstanding Virtual Events

Plan for success in the virtual world of today and the hybrid world of tomorrow. This eBook covers everything you need to create successful virtual events in 2021, including: Key challenges and how to overcome them Expectations & ROI Logistics including tools, tech & crew Content creation & engagement Lessons learned in 2020 – how […]

Glisser Report 2021: Unlocking The Hybrid Working Opportunity

“I expect the pandemic has changed how we work at AT&T permanently forever.” – John Stankey, CEO of AT&T To demonstrate just how far and wide the hybrid working movement has grown, in September 2021 we researched some of the world’s biggest companies to assess their enthusiasm for embracing hybrid working – using technology to […]

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