The Definitive Guide To Event ROI & Analytics Part Two: Event ROI Measurement Approaches

Part two of this series looks at financial and non-financial measures of event ROI.

Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.

Part two of The Definitive Guide to Event ROI explores measurement approaches and includes:

• Financial measures and calculations
• The value of leads and ‘opportunity in the room’
• Measuring brand
• Getting results from gamification and social media
• Pipelines and progression

Parts one and three of this guide, Where to Start with Event ROI and Analysing Event ROI Insights, are available to download now.