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The Definitive Guide To Event ROI & Analytics Part Two: Event ROI Measurement Approaches

The Definitive Guide To Event ROI & Analytics Part Two

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Part two of this series looks at financial and non-financial measures of event ROI.

Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.

Part two of The Definitive Guide to Event ROI explores measurement approaches and includes:

  • Financial measures and calculations
  • The value of leads and ‘opportunity in the room’
  • Measuring brand
  • Getting results from gamification and social media
  • Pipelines and progression

Parts one and three of this guide, Where to Start with Event ROI and Analysing Event ROI Insights, are available to download now.

Claire Gardin

Resource Planning Manager, Clinical Education

“Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event. From on-boarding to live-event execution, the team at Glisser were phenomenal.”

Sarah Lock

Marketing Acceleration Director, Informa Connect

“Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings”

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Oliver Corrigan
Oliver Corrigan
D&I Events Manager, Dods Group

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