Where Virtual & Hybrid Platforms Sit In the Marketing Funnel

Where Virtual & Hybrid Platforms Sit In the Marketing Funnel

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The Definitive Guide To Event ROI & Analytics Part Three: Analysing Event ROI Insights

Ebook_The Definitive Guide To Event ROI & Analytics Part Three

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Part three of this series will help you effectively evaluate your event ROI insights.

The data you decide to collect, the way in which you do it, and the amount of work you put in to understanding event ROI has to be right for what your organization needs. The increase in virtual events can mean that you have a lot more data at your fingertips than ever before.

Part three of The Definitive Guide to Event ROI explores the issues that play a part when it comes to analysing insights from your event data:

  • The challenge of attribution
  • Reviewing your data
  • Reporting
  • Case study examples

Parts one and two of this guide, ‘Where to Start with Event ROI’, and ‘Event ROI Measurement Approaches’, are available to download now.

Nick Dugdale-Moore

Regional Director - Europe, UFI

“Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.”

Sarah Lock

Marketing Acceleration Director, Informa Connect

“Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings”

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Susan Good
CEO, Open Ocean Group

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