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The Definitive Guide To Event ROI & Analytics – Part One: Where To Start With Event ROI

The Definitive Guide To Event ROI & Analytics – Part One

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There are always new techniques and technologies to consider when it comes to event ROI.

Measuring event ROI can be a challenging and complex subject, so we’ve produced this three-part guide to help you and your organisation truly gain value from your in-person, virtual and hybrid meetings and events.

Part one of The Definitive Guide to Event ROI is designed to get you started and covers:

  • Key reasons for measuring ROI
  • Developing your strategy
  • Defining your objectives
  • The four Rs – Revenue, Reputation, Relationships & Recall
  • How to measure – including data & technology

Parts two and three of this guide, Event ROI Measurement Approaches and Analysing Event ROI Insights, are available to download now.

Claire Gardin

Resource Planning Manager, Clinical Education

“Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event. From on-boarding to live-event execution, the team at Glisser were phenomenal.”

Nick Dugdale-Moore

Regional Director - Europe, UFI

“Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.”

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Jesse Holt
Jesse Holt
Regional Manager, Becker

"We generate 50% more marketing leads, acquired at lower cost."

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