The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

B2B Marketer + Meetings & Events = Exponential Potential

If you’re a marketer responsible for using meetings and events to charge up your pipeline and power up your brand, then this is your essential worksheet…

Designed specifically to empower you to develop a high-performance meetings and events strategy that capitalizes on both in-person and digital channels, it presents a series of questions to challenge your thinking and help identify the key parts of your strategy.

There are five core sets of questions to work through, relating to:

• Aligning your meetings and events strategy with your business goals
• Selecting the appropriate digital and in-person balance for your meetings and events
• Evolving your meetings and events formats
• Considering the benefits of hosting digital meetings and events within your own website(s)
• Ensuring digital and in-person meetings and events efforts are complementary

Your answers will provide you with the foundations for your future meetings and events strategy - and help you to achieve those all-important marketing targets.