August 18: Using Event Tech For Field Marketing Campaigns
August 18: Using Event Tech For Field Marketing Campaigns
Marketing teams don’t need to pigeon-hole virtual meetings into one part of the funnel. The last two years have shown us that live online meetings can add value to all stages, and webinars, virtual events, or whatever we choose to call them, must no longer be confined to the ‘Interest’ stage.
Instead, we must design different online experiences that will cater to each segment - depending on where your prospects or customers sit. Take a look at our new infographic to learn more.
Using virtual events as a marketing channel can provide a seven times return on your investment. Ensure you match the design of your virtual events to the funnel stage of your audience and use interactivity to drive engagement.
Watch Mike’s full presentation from B2B Ignite London 2022 below.
You can also read this blog from Glisser Founder Mike Piddock for more on this topic.
“We generate around 50% more marketing leads and these are acquired at a lower cost than without using Glisser – our Cost Per Lead goes down by around 10% thanks to Glisser.”
“Glisser is incredible! This was our first hybrid event and it went better than we had hoped – it provided a really great experience for both the in-person and online attendees. We got around 25% more attendees and get our cost per attendee down by 70-80% too.”
“Glisser helps us reduce our cost per attendee by 50-70%”.
Learn more about our award-winning event technology platform.
