August 18: Using Event Tech For Field Marketing Campaigns

August 18: Using Event Tech For Field Marketing Campaigns

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Case Study: Hybrid Events Ignited

Case Study: Hybrid Events Ignited

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A Multi-Hub Hybrid Event

In July 2021, Glisser put hybrid event theory into action by hosting Hybrid Events Ignited in London, New York and online.

We knew that the only way to truly walk in the shoes of our customers and understand their challenges, would be to do what all our customers would soon need to do – design and stage a fully-fledged hybrid event. This case study explores every aspect of the planning process and all the lessons learnt along the way. It covers:

  • Research and programme design
  • Staging and production planning
  • Rehearsals
  • Finalising agendas
  • Results

Working with freelance conference producer Claire Tulloch, we conquered unchartered territories, and learned more about supporting our customers through hybrid challenges than we ever anticipated we would.

Claire Gardin

Resource Planning Manager, Clinical Education

“Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event. From on-boarding to live-event execution, the team at Glisser were phenomenal.”

Nick Dugdale-Moore

Regional Director - Europe, UFI

“Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.”

Our Clients

Jesse Holt
Jesse Holt
Regional Manager, Becker

"60-80% of attendees engage with the content - Glisser is essential to our martech stack.”

Live digital engagement experiences that deliver results

Learn more about our award-winning event technology platform.

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