How To Use Hybrid Events For Lead Generation

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How To Use Hybrid Events For Lead Generation

Watch On Demand

eBook - Hybrid Events

Right Side Dots

How To Use Hybrid Events For Lead Generation – hosted by MarketingProfs and Glisser

Marketing Profs
Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component.

This conversation provided insights into how Glisser and ICC Belfast customers successfully use hybrid events for lead generation – and how you can too.

Leveraging real life case studies you will learn:

  • How different audience groups can create different quality levels of leads, and what to do with each lead group.
  • How to engage the online audience to the same level as the in-person audience, to start moving them down your marketing funnel.
  • What data intelligence should you now expect from your in-person and your online attendees?
  • The practical hybrid essentials to ensure hybrid event success.
  • The risks to watch out for with hybrid events.

Who should watch?
Senior marketing professionals responsible for delivering both in-house or client virtual & hybrid events.

Vanessa Lovatt
Vanessa Lovatt
Chief Evangelist, Glisser
Vanessa runs both the Customer Success and also the Marketing function at Glisser, which constantly calls for her to draw upon her prior experience of executing virtual and hybrid events, and translate this into useful insights for the event sector, the vast majority of which has been thrown into the deep end of the event tech world due in 2020.
Dave Young
Dave Young
Head of Production, ICC Belfast
Dave heads up the Technical Production team at the ICC Belfast, managing a team of Production Managers to bring client's events to life, in the city's iconic venue. Previously he worked as Production Manager for the NEC Group, managing technical requirements and staff for events across their venues and working face to face with clients to ensure smooth delivery of their events.

Our Clients

ICC Belfast
Facebook Logo
Uber Logo
Informa Logo
Glisser is one of the only solutions I have seen that is truly user friendly – it’s simple, intuitive platform gave my attendees the very best experience for my virtual event. From on-boarding to live-event execution, the team at Glisser were phenomenal.
Claire Gardin
Claire Gardin
Resource Planning Manager
Clinical Education
Thank you Glisser – highly recommended for anybody that’s looking to make their events more engaging, more interactive, and just better. The team, as always, were super professional, really helpful, and helped everything work together with our other tech partners.
Nick Dugdale-Moore
Nick Dugdale-Moore
Regional Director - Europe
Glisser provides stellar customer service and success management. The platforms engagement features have enabled Informa Connect to deliver strong interactive virtual customer experiences, and have successfully supported our acceleration into virtual event offerings
Sarah Lock
Sarah Lock
Marketing Acceleration Director
Informa Connect

News & Updates

AdAge Webinar
Protecting Your Virtual Event Attendee Data – hosted by ad Age & Glisser

Vanessa Lovatt will be joined by Jesse Holt from Becker on December 14 to explore the challenges of data protection and choosing an event tech partner you can trust.

Zoom fatigue
Blog: How to Combat Video Conferencing Fatigue

With hybrid working here for the long-haul, leaders, marketers and communications teams need to rethink how they deliver to stakeholders in both the real and virtual worlds.

Press Release: Glisser announces Brightcove as a launch partner for Glisser Elements

Brightcove named a launch partner for Glisser Elements, the low-code solution for fully customizable virtual events that can be embedded anywhere.