In July 2021, Glisser put hybrid event theory into action by hosting Hybrid Events Ignited in London, New York and online.
We knew that the only way to truly walk in the shoes of our customers and understand their challenges, would be to do what all our customers would soon need to do – design and stage a fully-fledged hybrid event. This case study explores every aspect of the planning process and all the lessons learnt along the way. It covers:
- Research and programme design
- Staging and production planning
- Finalising agendas
Working with freelance conference producer Claire Tulloch, we conquered unchartered territories, and learned more about supporting our customers through hybrid challenges than we ever anticipated we would.